What are the reasons for a complete synchronization of all data via the interface and what are the reasons against it? This article gives you a decision-making aid.
If enabled, all properties' contents including descriptions, amenities, images and other text contents will be overwritten with every import. If disabled, the property and its contents will only be imported once and then subsequently only the availability, policies, prices, rates and bookings will be snychronized.
If you wish to change the content and appearance of your vOffice properties in LODGEA, you need to turn this option off.
In case you are using your property management system as well as channel manager to distribute your properties to OTAs (Online Travel Agencies) such as booking.com or airbnb you should always try to differentiate the content (texts, images etc.) from your direct booking channel as much as possible.
If you decide to enable "overwrite content with each synchronization" you will display the same content on your own website as ist is displayed on other distribution platforms (-> CAUTION: duplicate content). Be aware of the fact that duplicate content will lower your visibility in search engines.
If you decide to disable "overwrite content with each synchronization" the property and its contents will only be imported once and then subsequently only the availability, policies, prices, rates and bookings will be snychronized. You will have to set up and maintain texts, edit amenities etc. Advantage: This leads to unique content that contributes to increasing the visibility index of your website. Higher visibility index -> more traffic, more direct bookings!